Our Client

The Autorama Group, founded in 2004, are the UK's leading commercial and personal vehicle leasing brokerages. The group consists of a number of brands including Vanarama, PickUpTrucks Direct, Vanarama Cars and Vanarama Insurance. To date, the Autorama Group employs over 130 people at their head office and have delivered over 30,000 vehicles to their many customers.

The Strategy

With Vanarama.co.uk receiving such a high volume of mobile traffic, R3Engage was deemed to be the perfect exit-intent solution and fit perfectly within Autorama's marketing plans. Before R3Engage's implementation on site, all abandoning visitors to Autorama's website portfolio were leaving site with no final interaction. After meeting Autorama's Brand Director Steve Mark, the R3Engage team left fully focused on the task in hand; driving abandoning visitors to MyVanarama to get a free online quote.

Creative

R3Engage's capabilities also meant that during working hours, our Click to Call' function could drive abandoning mobile visitors straight through the Vanarama sales agents. This feature was utilised strictly for abandoning visitors from the Vanarama Insurance page. R3Engage's flexibility meant that no time was wasted in ensuring these hot leads were put in immediate contact with the Vanarama sales team.

Creative

Working closely with India Pride and Kim Doolan of the Vanarama marketing team, we also designed and implemented campaigns in conjunction with Vanarama’s powerful email marketing campaigns. This included campaigns during Black Friday offers, as well as a number of special offers Vanarama ran for selected vehicles only. Dynamic capabilities meant that these campaigns were delivered only from the relevant pages, ensuring there was no interruption with the other MyVanarama campaigns running asynchronously on site.

The Results

55% of abandoning visitors who encountered a R3Engage campaign went on to create an account with Vanarama.

73% of these visitors then went on to get an online quote with Vanarama.